Founder'ssimple.Capital(blog)How can start-ups leverage social media to their best advantage?

July 31, 20210

Did you know, there are now more than 4.2 billion active social media users across the globe? By taking advantage of social within your digital marketing strategy, you can harness a fast, inexpensive, and effective way to reach almost half the world’s population.

As a start-up, you have three priorities: finding the right investors, building a sales machine, and building your personal brand. Here’s how you can leverage your company’s presence on social media to achieve your goals.

Know your market

The first rule for growing your business through social media is to know your market. The clearer you are about your target demographic, the better you’ll be able to appeal to your customers. The less you know about your target demographic, the less likely you’ll be able to succeed through social media.  

Develop a strategy

Building a popular social media profile takes work and planning. To achieve any goal, you need to create a considered plan. Develop your strategy on how you plan to get from Point A to Point B. 

Ask yourself key questions, such as: 

  • Will I use ads?
  • Will I connect with key stakeholders?
  • Will I contact power users?
  • What type of content will I post?
  • How often will I post it?  

Focus on quality not the quantity of posts

You don’t want to inundate your audience. It’s not about the quantity but the quality of your posts. Ensure your posts are targeted towards your market and that they each convey an important message or unique display of something relevant to your target demographic. This will help you to gain the most traction while acquiring more followers.  

Create real value

Social media is all about creating value. You need to understand the type of value your posts brings to your audience. This means determining whether they are inspirational or educational, for example. 

Follow high-profile accounts

Most successful start-up brands began by following other high-profile accounts and connecting or collaborating with them. This created their initial visibility. It also helped them gauge what worked for those already excelling.  

Comment, share, and like frequently

If you’re serious about leveraging social media to grow your business, you need to understand that you have to give before you get. You need to be genuine in your social media interactions.

This means when you like, comment and share others’ posts, you’re aware of the relationships you’re developing with people and the fact that it will take some time and won’t happen overnight. If you don’t give of your time, you can’t expect them to do the same for you.  

Leverage the power of other influencers/high-profiled individuals or brands

Influencers and power users can open a gateway to immense attention. If you have the right profile that’s in sync with a specific audience, you could gain the right type of followers for your own brand. 

Many businesses and newcomers use this approach to expand their reach in the initial stages. If you have the budget, you might want to consider this, but ensure you also have appealing content on your own profile.  

Network, network, network

Spend time networking. There are companies that spent enough time networking with others that they launched a company entirely through social media without spending any money on traditional marketing. 

Don’t always promote

It’s not always about promoting. If you want to leverage social media to grow your business, you have to spend a lot of time delivering value. Whether that value is inspirational, motivational or entertaining, don’t always try to sell people something at every turn, or you might put them off.  

Make it easy for people to buy

Focus on mobile if you want to dominate social media. Create a link in your profile, ensuring that your site has a healthy responsive design, and make it simple to purchase. 

Ensure that the purchase process is refined for mobile devices so that people can simply and easily buy whatever it is you’re selling. The easier you make it for them to buy, the more likely you’ll make the sale. 

If you follow these simple steps, you will enjoy the following benefits: 

Benefits of social media for brand building

You will:

  • increase brand awareness
  • humanise your brand
  • establish your brand as a thought leader
  • stay top of mind.

Benefits of social media for growth 

You will:

  • increase website traffic
  • generate leads
  • boost sales. 

Benefits of social media for gaining insights 

You will:

  • learn more about your customers
  • be able to gauge sentiment around your brand
  • sustain visibility of the competition
  • stay on top of industry news.

Key Takeaway

Businesses always look for better opportunities to leverage their business and apply various strategies to achieve their goals. The single solution that helps in building business brands is social networking.

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